Reflections on the "Ah-Ha" Moments from the Day

* Greenwashing: Is it always bad? If a big brand markets a greener product (even if of marginal or questionable benefit), could they be serving a purpose by exposing the mass market to the idea of green.

* If "The Greenest product is the one you don't buy," then how do we market it?

* Borrow from the UK: Energy efficiency ratings for all homes before they can be sold.

* How to help small businesses do difficult sustainability actions (e.g. lifecycle analysis)? Pool them together into large groups that can leverage resources.

* To make change with challenging people and organizations, find a way--anyway--they can say "yes" (then move on to bigger, harder topics).

* Pick one thing and do it. (Don't stay mired in the questions and complexity.)

* Think about generative ideas: Those small ideas that you can win on quickly. (Then iterate and build upon them.)

* Green innovation: It's about not just about data, but also values.

* The green movement has great intelligence and capability, but not a lot of money.

* An ongoing conundrum: Intellectual property vs collaboration/transparency.

* Even without money, we can move the sustainability needle -- by collaborating with each other; tell your network what you need and ask for help.

* This movement needs new definitions of collaboration and competiveness.

* How about a "Green Bill of Rights"?


Discussion of Potential Next Steps

* A strategic plan for the sustainability movement: We need to be organized to maximize our time, energy and other resources.

* Net Impact Boston is an existing community that can help continue the conversations from today.

* We need to get our people together at all levels.

* In response to questions related to "We need a new model for our economy/society": Tellus and Conscious Capitalism

* EDF's Innovation Exchange

* MIT Deliberatorium

* Need to share examples that came out of this

* Join the wiki

Feedback:

* Plus: Interactions

* Minus: lunch

* Difficult to figure out what the sessions were all about.


* More time for informal interaction (outside of the session).

* Faces and names (post photos)

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