EDF Solutions Lab – Boston
September 16, 2010

Morning Session General Themes: · Water is the next "oil" · Blue is the new green · Water scarcity is one of the biggest issues · Access to potable water in developing countries · Water laws - illegal in Utah to collect rainwater, as aquifers have the biggest need · Water as the canary/litmus test for our environmentally progress · Problem: Economics aren't there, because the costs are so low around most parts of the country · Problem: there is a huge long-term case to be made for water conservation, but the short-term economics are not compelling. · Tiered pricing in Colorado for residential users, but not for commercial customers · Depending on where you get your water in California can have a huge impact · Water (and any other resource) is more likely to be wasted if the total and true costs of the resource are not made transparant and highlighted to the users. · Investments in water preservation for companies or consumers ultimately lead to energy savings as well, leading to a virtuous cycle · Issues around not only quantity of water, but quality as well · Grey water recylcing in a pooled environment: shared capacity and infrastructure/cost · Water is really a local issue · Desalination technologies? Energy effective? · Data centers need water - is virtualization & cloud computing the answer long-term? · 2% of all electricity usage around the US · Moore's Law: Doubling of need for storage capacity thus creates a doubling of energy footprint required to every few years; densification concept · Waterless urinals · Opportunity for water transfers: selling of water · New product innovations: ex: water-less laundry system (through ionization) at Diversey · Going "upstream" to solve the problem: ex: setting up a fund for water conservation, getting local businesses who rely on clean water supply to contribute funding, and then using the funds to invest in the protection and preservation of the forestland and aquifers upstream of the city, so that those downstream companies dont have to invest as much money to clean and purify and treat the water supply: proven to have significant cost savings.

Afternoon Session 1. What are the hidden relationships that exist with water between water usage and energy? 2. What are the levers that regulate usage? 3. What is the pertinent data? 4. What are the relationships between water and energy usage a. Where are the areas of opportunity? b. Where is the water coming from? c. Where is it going? d. Mapping out areas of opportunity, prioritization 5. Problem partitioning a. Shower – customer demand for full-flow shower is weak b. However, toilets may be more doable 6. Hotel Industry framework a. How do you sell it to executives? b. Can you pass the costs/revenue along to consumers? c. Hotel can differentiate itself (eco-hotels) d. Positioning/differentiation e. Eco-hotels/ Eco-tourism 7. Water/energy usage driven by end users & consumers 8. Technical solutions a. Low-flow showers b. Dual flush/waterless toilets 9. How do you get the buy-in? How do you make it a standard? a. XYZ hotel is part of ABC association and we have agreed to minimize our water/waste footprint… 10. Would you please do this “BECAUSE”… a. Give people a reason, and they are more likely to comply

Example: Hotel Industry How do we get there?
· Start with data o Do the digging, homework o Understand the levers, the hidden relationships, key players o Understand the market · Form a strategy o What is your brand story o How can you position the initiative in a way that makes sense for customers? o In line with the company’s overall strategy · Engage all members of your community o Employees o Customers o Suppliers · Three-part startegy o Avoidance o Efficiency o Generation · Sharing the burden of responsibility between: o Hotel operator o Suppliers o Clients – guest o We’re in this together o Shared responsibilities & shared benefits o Playing up to the peer group & social aspect · What is government’s role?