-Employees need to take interest in ensuring investments are sustainable and socially responsible
-why not?
-not accessible
-awareness of investing needs for employees.
-barriers to socially responsible investing becoming more mainstream.
-education, taking ownership of the investment.
-not process for getting involved / having a say in where your investment goes.
-other options
-investing in local community.
-organic farm
-investing in a land trust

-challenge: current investment options may not be best model for balancing individual freedom vs public good.


Bringing Stakeholders to Sustainability

-if can’t get stakeholders behind change, can’t sustain the change anyway.
-half U.S. society doesn’t want to believe there’s a problem
-e.g. China: 20,000 energy hog companies ordered to stop operating in 2-3 months.
-U.S. has challenge with idea of freedom. Individual freedom vs. public good.

-definition of stakeholders: management, employees, environment, investors, customers, decision makers, suppliers, legislatures, community.


-problems: too many people on the planet with limited resources.

-what’s the most effective way to engage with stakeholders?
-challenges: wide array of how you can approach it
-range of costs
-how get meaningful input into corporate strategies
-what’s best fit for the company
-what are the right issues to tackle

Challenge: creating a sufficient sense of crisis for stakeholder action
-prioritizing most effective/meaningful issues within organization