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Sustainable Planning and Development Across Sectors and Divisions (EE vs. Renewables & Water), Kate
Breaking down silos: Increasing collaboration across sectors of industry and across divisions within a corporation Sectors:
- Example: Corn ethanol sounded great, but had many problems due to it’s impacts on other sectors.
- Smart Growth / New Urbanism
- Lifecycle analysis
- Consider opportunities in developing societies… help them adapt faster and skip steps towards sustainable development.
- Rating systems are important
- Quality of life index (Look for “The people of Bhutan” on YouTube)
- EcoTourism five star system
- Look at labeling standards in England vs. US, example of different requirements… will this encourage better buying?
- Do people care?
- Patent sharing (IBM utilitzed this… gives them community perception of goodwill and also altruism)
- How to calculate benefit?
- Green jobs development promotes sharing info between regions / cities
- Transparency and legal issues
- Can really open the door to interaction if companies are open and honest
- Governments need to consider implications of companies they recruit to grow. Adding a company with a large datacenter with increase utility capacity required.
- Government can create regulations to push this
- Companies listen to other companies… Austin Energy is an example of using company influence
- Make it about how much money you can save
- Demonstrate financial benefits
- Use a different vocabulary… talk to CEO/CFO in financial terms
- Consider partnerships with non-profits
- Inclusive, not exclusive
- Collaboration à willingness to compromise
- Awareness is key:
- Need “think global” culture.
- Look for non-traditional sources to be messengers. (consider commercials from Shell/ Exxon about global warming, or preachers asking people “protect God’s earth”)
- Planet Earth, March of the Penguins, Inconvenient Truth all impact people’s perceptions
- Example: Ensure IT and facilities management are aligned on energy efficiency at a database computing facility
- Corporate hierarchy has an impact… less matrix = more cross functional collaboration
- Goals and incentives should be aligned with companies strategic direction and consistent across divisions
- Long term and short term goal alignment
- Take advantage of intellectual brain trust and diversity by having cross functional meetings
- Identify key stakeholders early
- Implementation may be difficult, but consider long term benefits that can outweigh short term expenses
- IBM Smart Planet website
- US Business Council for Sustainable Development
- Use an “unconference” format to shake things up and get more collaboration
Latest page update: made by monzeltm
, Sep 16 2009, 2:45 PM EDT
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