1. Readyness of Companies/Corporations to Share

a. Need for them to not compete on sustainability to sell products/services, but

to collaborate with competitors as well as partners (in their value/supply chains)

b. Sharing of Ideas & Collaborate will mean that we need to setup some incentives to

motivate companies to participate

c. It would be helpful if we can accelerate standardization of labels and tools

ala the Open Source Model of Software.

Ex: Someone mentioned that Cisco has a tool to track/measure a companies

Carbon Footprint and Credits that they give away for free.
d. Other thoughts:
--> Green requires pervasiveness and scale, scale = labor
--> Is implementation or information more important? How to make ideas accessible to all then incentivize implementation? (open marketplace for ideas)
--> How to unlock the information behind calculations – making assumptions transparent
--> How to incentivize collaboration? Government intervention?

2. Vendor Knowledge

How can we ensure that companies know what they need to do or find tools?

a. Need a 'Consumer Reports' Watchdog organization to validate and monitor

compliance and claims made by corporations

b. Need a repository/website to house standards, tools, and best practice case studies:

- It was suggested that a NGO would be a good owner/driver of such a website.

- Cisco could then make their Carbon Credit Tool available on the site

- Government is another possibly but there is concern for if they are trustworthy enough

- Final thought: It might need to be an entity that is a Partnership between Corporations & NGOs

c. Collaboration needs to occur with not just your competitors but throughout (up & down)

one's Supply Chain.

A common Supply Chain: Lack of trust/disclosure up and down the supply chain.

Ex. Chinese suppliers do not like giving information to companies in fear that it

will lead to a new round of price reductions from companies
--> how to generate transparency?

3. There is a need for 3rd Party verification of what Companies are claiming
--> how to get beyond "green" claims to true transparency?
--> is there a single, trusted source that can do objective analysis?
--> how to incentivize collaboration?

4. InterestingWebsites/Links

- www.openeco.org (to find/share best practices)
-SF Green Business checklist