Highlights
1.Transparency: Using social media as a web tool can create transparency, especially for a large company.

2.Misusing Social Media: Some companies can use social media to create a hype, and may be misusing it.

3. It could be another Viral media

4. Selective disclosures are being allowed and these policies are being determined top down. Corporations are regulating the information flow on twitter, either they are allowing only to talk about their own company or they are completing banning employees to talk about their company. For instance in case of ESPN.


Policies for tweeting, messaging …should it be there? Or should it be free flow.
There is no right answer for it but any social media being used for messaging of a business should be engaging and informative. Corporates are becoming real through social media.


Blogs : Word Press; Buddy Press

Small business and Social Media : How important is that?

Small business: social media is powerful for them. Adds to your narrative, up to the time. Validate the history of what you have said to your customers, people look at your footprint.

Small businesses need to define their communication goal, address their audience and be wary of where and when they want to communicate.
Presence Framework ( homework, oupost )
By Chris Brogen, provides good insight on how to use social media for your business.

PHD students that are working on social media.
Kamrin Marlo
Dana Boyd

Facebook may not add credibility. Facebook should be educational. Should be
used for facebook ads. Facebook groups could be a good thing too.


Customer Case Study.

Journalist : interviewing Bill forth, used twitter following to see what questions the audience wanted to ask.

Dell sold million dollars worth of products through social media.
Product Red: money going to global fund
Joie De Vivre : Tuesday twitter; Friday facebook.
Negative feedback for Quickbooks. Tweeting.
Ringtones : artist are getting more money through ringtone
TerraPass : Half of their traffic comes through blogs

Social Media : How to use it?
Social media as a customer service strategy
How does one learn to do social media?: Ask Teenager; learning experience by doing it ..

Where to find information?
1) Sustainable small business alliance have tutorial on how to utilize social media.

2) Figure out your audience and then use the right social media. Look for open source solutions, before building anything.

3) Bright Green Talent

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SOCIAL MEDIA

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NOTE: Many Social Media Mavens in the group

joke: aggregate our tweets into a blog

1. Claim: transparency is a force

a. how can this transparency lead to better goals

b. EX: military bans tweeting about internal

ESPN bans tweeting about NON-espn

c. Trying to control what is disclosed. Also, it makes

it hard for employee to determine what they should/can

tweet.

d. Should there be policy governing/guiding how

employees use it.

- a lot of commonsense: if you don't talk about it at a

cocktail party, then don't tweet it.

3. How are they misuse Social Media

a. use it as promotional channel

b. better: use it to listen to the conversation

4. Social Media: BuddyPress is an extention of WordPress

- blogs, Tweeter, FB, video-blogs

- CodeGreen - connect Sustainable Leaders with Engineers

- add to your narrative and reflects your values/brand

and allows you to express yourself

- signal to noise ratio is important

5. How can social media help small biz

- more powerful for small biz given their spend budget

6. Need to have a strategy:

Define Goals

Understand audience, prospects, touchpoints

Presence Framework (see Chris Brolin)

Outpost = FB

Passport = Profiles only at important sites

Time

Institute Editorial Calendar about content & time to

tweet/write about

7. Danna Boid & Christopher Marlowe?

8. Can't reach your current customers

9. People are going to use FB, so why not make them to something

productive for the company on FB.

10. How to engage families in the SM conversation so that the

entire family is involved.

11. Environmental Health: Do I need a FB fan-page for my biz?

- FB doesn't drive biz, but adds credibility

- Marketing Strategy: use FB to create brand awareness

- Use FB advertising to create awareness & promote conferences

12. Riffing off of that

- targeting older demographic -> may not be effective but ...

- wave is coming so you need to be there or miss it

13. Disclosing details of your biz

- who your suppliers are and what makes them special

- this allows someone to clone you and basically steal

your biz secrets

14. Crowdsource for ideas

- example: how to green your office. make it a contest.

you are aggregating information/questions from

your social media audience

- Zoom: share your playlist

15. Case Study of Successes

- Dell makes $ from their Tweeter Campaign

- people are more loyal if they were tweeter followers

- Project Red was successful in raising money

- Burrito Truck - Tweeter their locations

- Tuesday Twitter & Friday Facebook - get a cheap hotel room

- Food & Leisure

- Intuit - direct all negative tweets to a site to do customer

service (going on defense).

- Tera Pass - Carbon Credit Pass, half the traffic comes from

their blog; blogs are still a great way to reach your

audience.

16. RingTones

Amazon Comments

Forum - raise your hand

17. Twitter/FB

- create an account and just listen to gauge the audience norms

- then join the dialog

18. On the website, should you list your twitter & FB accounts

- depends on the sustainabilty of the tool.

- basics: stick with email and googlesearch of your name

19. Find how where your audience lives and how they communicate.

20. Open source software

- buddypress

- dream host