Participant: Mark Major, Ron Patterson, Dereck Hand, Mike Fraser, Dale ingram, Lea , Odin Zackman(dig In), Dan Lawson
Not organized to embrace sustainability
Effective execution
Unconsistent internal priorities
Push to remove chemicals
But limited land+file engagement Not everyone is ready for sustainablility
Should there be a dedicated sustainability? Adding things to your plate may not the most effective way to make this happen
What if it is not set at the top? Are there ways to take action even so?
Set tone at top (w/o that， it seems to languish)
Leaving it to everyone else
Punch list/ pathway for an organization to follow to align corporate culture
How do we keep this from being an event/ to being embedded? Business processes
1. Culture
2. Metrics+measurement
3. Incentives Secrets to sustaining ability How do we measure in a way that
1. Help us become a better company
2. Helps align our organization,
3. helps communicate with customer?
Different measure for different audiences?
How to embed it in each job? 1. OPS 2. FINC 3. MKTG

Internal communication versus infromation inoperation

Build momentum

Make it part of your objectives Reward and recongnition Harness competitiveness I will beat him

Investment not cost—start here 1. Not lone wolf 2.

Socialize within the company somewhere-need to relate somehow to everyone
Meet people where they are
Good economy allows flexibility/ luxury
Is it good enough to use money as the only metric?
Art/music classes nice to have but get cut
How do you answer 1. This is a fad 2. This is political
How do we move beyond cost cutting?
How can we use language that classified the big “why” How can we do an effective internal sales job?
How do we show concrete sefu 1.efficiencies 2. Altruistic 3. Integration of 4. Dassion +accountibility

What if it is a benefit to the organizaton but a cost to me?
Solution could be to have the convrsation, how can we work with you to make it more profitable for you?
Root cause- why are you unique?
Extend the timeline+ change the mix to make it better? ‘’More than a cookie cutter’’ Culture is interpreted differently within the organization
Focus on opening the conversation rather than closing it How do we make this sustainability,even if WMT stopped caing?

Ron Patterson
Effective execution Corportate structre effect. Internal Inspiration internal communication Build a moment Rewared and recongition are pretty practical

Dereck Hand
Plastice container
Get rid of plastic by using other material, changing the culture

Mike Fraser
If we can collaborate to find a pathway, sustianing sustanabitlity.how to keep on track.
Trace map to work with customers 1. You have the inconsistency priority, you should have flexibility 2. CFO can destroy the action

Marc major Suggetions: not caputer and stop, try to communitcate with your customer. Doesn’t depend on individual. How do we make it grow? What if cost saving is benefit for the company but not for me, how to get rid of it? 1. More plans 2. Change program to offset the adding cost for special part 3. Culture and subculture,- department culture

Dale ingram One of his wine customer, Hard to change, they have their base line. 1. We have department for the topic 2. Share holder should change too 3. Cut cost is a way and is part of a culture

Lea We should prepare for the customer to How to start on your own company

Odin Zackman(dig In) 1. Part of company Culture , it hard to add on the business 2. Match maker 3. Dividend 4. Meet people where they are Dan Lawson