Session 4/ Fireside B
Going beyond compliance thinking—innovation driven by future product ;
Compliance efforts tend to support business as usual. Often Auditing forces standards as a way to do business in other countries. Compliance to VOC standards made for a difficult change over in paint products—vendors had to actually pull products off retail shelves when the Grandfather period ran out.

Compliance tends to promote a loss of transparency with current systems and processes;
Brand driven change can help rethink the opportunities and driven by marketing folks.

Alternative experience: Auditing for Compliance can generate improvements—and can inspire collaboration

May need consider another possibility—in product or totally different way to operate
Competition catch up—getting to new threshold to achieve a new competitive sustainable advantage (CSA)
How to inspire cultural shift via process, internal incentives, funding? Disseminating change through the organization—
Engage outside help (consultants) to given tools and techniques to design rethinking…
· How to ask the right question
· Together explore and discover answers
· Address the potential unknowns that may impact or provide opportunity