Leveraging Consumption - Vijesh U and Katherine D. - Town Square CThis is a featured page

Big Picture Themes
  • Energy efficiency retrofits - how to push it to consumers so they
  • How do you influence people to change behavior? Regulation, influence of star power
  • Cognitive dissonance -- I'm a green guy, but i drink bottled water all the time
  • Shaming - can it work? Friends
  • Framing - the way we use it -- focus on joy and happiness and what really fulfills us? Instead of going to malls, go to theater, etc.
  • Quote from Borges, "The duty of all things is to give joy. If they do not give us joy, it is either useless or harmless?" - Wouldn't it be great if everything we consumed gave us joy?
  • How do you get people to vote with your pocket book?
  • Customization - even if you have one product - customize it to the community
  • Instant gratification
  • Renewable energy is the
  • Change financial model so that it's
  • "Anything in excess can be poisonous."
  • Slow money movement
  • Basic vs. excessive consumption
  • Walmart - Changing the product itself -
  • Resurgence in self-reliance
  • Valuation of companies will shift -- valuation in perpetuity
  • Combining consumption with conservation - leverage both
  • Pricing signals are the way to change behavior -- market mechanisms
  • Challenging people stories - Ferrari vs. Tesla
  • Things are extensions of us - you are defined by your choices
Key Innovations
  • Viv --> Bar codes
  • Carrot Mob - help change behavior -- mobs show up to company and make them promise

Challenging Questions
  • Value destruction? -- just eliminating bottled water
  • To be sustainable do we destroy value of things we are used to? How do you make consumer mindset change? -- how to leverage consumerism -- do what we always do
  • London - encouraging people to drink from tap, cheaper -- the substitute is free
What it is we are learning

Resources
  • Rising sun energy center
  • USA Today article on changing behavior
  • One block off grid - $1200 for 2kw
  • TED video - bear and dog -- instinct to play - how to use primal extinct to break down barriers?


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ereyna 		Latest page update: made by ereyna , Aug 5 2009, 5:35 PM EDT (about this update About This Update ereyna Edited by ereyna

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