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Green Business Cookbook (What, Why, How)
Creating a Green Cookbook for small/medium businesses (<1000 people): Why go “green”?
- Recruitment of top talent… talent is interested in green… changing demographics of younger employees
- Financial incentives
- Positive reputation with customers
- Have your customers asked for it, or are you trying to lead the change?
- Green is very broad. Need to brainstorm possible green activities and determine how they align with your existing business strategy.
- What is most important? Sales Volume? Profit Margin? Customer relationships? How does green align with each of these for your business?
- Green means different things to different people: environment, saving money, recycling, conservation, energy usage, etc.
- Need to define what it means to you and your company
- People, planet, finances… triple bottom line. Understand what affects your long term bottom line.
- Is there a certification? Who do you trust? How do you define yourself as ‘green”?
- Industry associations are stepping up and providing guidance to their constituents
- Government standards
- Different industries are at different stages of adoption….
- Need to understand the competition and what they are doing
- Work on “staying ahead of the curve in you industry”
- How do I find incentives?
- Check industry associations, government websites
- Many vary by region, look locally and nationally
- Create a sense of ownership within the company among employees
- Behavior based: Culture of innovation / green
- Technologies are there… need to define systems and culture to make it work for your business
- People who are successful walk the walk, “live it”, Leaders need to desmonstrate by action
- Need to build in ‘Utility” to the business model. Make green create value. How do you quantify value created to customers, employees, business model, etc.
- Define your measurement systems and targets
- Market research may be needed
- A customer / employee reaction to your effort depends on their utility for those changes
- Measurement systems are important. How much energy do you use? Establish a baseline, set goals, and work toward them.
- Look for free energy audits to help baseline
- What resources are available?
- Resources need to be trusted… not salesmen
- Look for templates
- US Green building council
- City of Austin working on compiling a database / list of incentives
- Utility companies – look for free energy audits
- Book “mid-course correction” by Ray Anderson
- Google meter
Latest page update: made by monzeltm
, Sep 16 2009, 2:43 PM EDT
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