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Game-changing technologies: building on intelligent enterprise. (Geneen A - session 2)
What is game-changing? Is there a design for sustainability? What are top techs for low carbon economy? - Alyssa Farrell (SAS)
- Project Get Ready - Project Get Ready is a non-profit initiative led by Rocky Mountain Institute, in conjunction with a wide array of partners and technical advisers. Project Get Ready will:
- Create a dynamic “menu” of strategic plug-in readiness actions including the “business case” for each action.
- Provide a web database of American and international plug-in readiness activities.
- Convene at least 20 cities as well as technical players regularly to discuss their lessons learned and best practices, and report these conversations on our website and materials.
- RMI chose Raleigh as guinea pig to see how transportation (and manufacturing) systems can be changed; advanced energy = evolving the transportation system. Are there innovative technologies in transportation, manufacturing, energy production?
- Focusing on energy viewpoint for these systems is important - all forms of energy production (alternative, renewable, etc.)
- What motivates people to look for and develop new technologies? Where are the incentives? Is there an incentive that actually pushes a game change?
- "Who Killed The Electric Car?" - Point being, technology has been around longer than the realization that this needs to be a real, mass movement.
- Looking for ideas, context, direction that will lead to commonalities in game-changes rather than specific industries - in other words, we want to find a way to appeal to the mass market so that the game changes? Appeal to the masses of early adopters.
- How do we identify the space where change is needed? How do we know where to look? Is it really an new tech? Where's the gap? How do we fill it?
- Goal to make more efficient the conduction of human life, but making it sustainable. Therefore, what technologies do we need to make this happen?
- We can have an "electric car revolution" that actually worsens the environment if we don't examine the life-cycle.
- Points touched upon re: technology:
- Not always new
- More efficient
- Systemically better
- Accelerated adoption
- Catalyst for change / promoting technology
- Human motivators
- Use "cool" networks
- Easy to use / adopt (i.e. Google) / customize
- Geo agnostic
- Opens new markets
- Increasing convenience and adaptability (i.e. Google)
- iPhone apps
- Smart grid
- Intelligent transportation
- Congestion pricing / pay as you go
- More sensing technologies
- Green investment criteria
- Changes indiv/corp/behavior
- Direct feedback opp
- How can we utilize existing technologies to promote game-changers?
- What are barriers to adopting technologies that could be game-changers?
- What is game-changing for a corporate entity? If you're selling a product in a European market vs. American market, the European market will evaluate the environmental impacts than the American market would. (Tim Crowder, GSK)
- Example of fundamental change (rather than incremental change): Pepsi doesn't want to improve water use, they want to eliminate water use.
- Using internet to form new habits - the internet creates new needs (ex. email on computer vs. on iPhone)
- What design changes has anyone seen that is exciting and potentially game-changing?
- Collaborative and open-source efforts have become game-changers
- When web 2.0 becomes more accessible and user friendly, it will become a game-changer / time efficient
- What role can SAS play in sustainability?
- There will be an explosion of data that needs to be analyzed to optimize a field.
- The ability to apply analytics can be game-changing (according to SAS).
- Access to data (competitively) is important for sm/med sized enterprises to be competitive.
- Public access to information would be game-changing for many
- High barriers to entry for access to information
- World Economic Forum - Google and Microsoft endeavor: app for identifying air quality at particular location
- GoTriangle app - how can this be made into a game-changer?
- How do we make these applications more palatable for the public? There is a premium for making particular decisions related to advanced technologies that could be game-changing in the long run...
- How do we scale technologies as quickly as possible? Every industry is structured differently, so how can we bring ideas to scale so they have the most impact? Have to match tech to industry structure.
- Congestion pricing as example of structure for changing behavior; sensors for agricultural applications
- Energy generating glass / (link) - little things like this could be huge! even if the amount per pane is small
- Any technology (that creates change, large or small) is significant
- Energy use technologies for individual consumers (household energy use - compared to neighbors; BreezePlay.com)
- Huge challenge with timeliness of data received (i.e. data on energy use in RT 3 years old); Google great at instant access
- Needs to be flexible and customizable for user
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