Finding Internal Funding - John Hailey - Room Fireside A
Facilitator: John Hailey, Cisco, Workplace Resources
Key challenge facing sustainability teams:
* Internal competition. Internal greening work, though it saves the company money, can't compete successfully for funding with revenue-generating units.
* Tight payment requirements for sustainability projects: two-years, but could be less than a year.
Opportunities:
* GE
Internal funds:
Examples: Intel carbon fund, Johnson & Johnson
Formallyizing, instutitutionalizig sustainability
Cisco's Eco-Board, full-time focus
CEO - level PR/Speaking opportunities:
* ICF example: Now that
Start with no or low cost
* Normal year a two-year payment is workable. (but the next hurdle is to move to three year payment)
Opportunities
Eco board -- Cisco
"Do your part" -- ICF tool for employees to make pledges and aggregate the impact.
3 - 5 Innovations
Hurdles to overcome
Rewards:
Name recognition
Net App: Employees in action
* short, very cheap videos
* Employee polls
CDP supply chain survey:
Source of additional funding
European regulations:
Cisco's VP of sales for Europe
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