michele halsell
???

Educating the customer

• make sure we understand where consumers are at
• simple consistent messaging
  
• integrated platform for promoting this message
• working group to figure this out.

Greening the supply chain group
where is our point of intervening in the system?

internal vs. external
with scorecard
daylighting the system
starting to ask

e.g., the starbucks cup summit

theme - transparency

where to get the biggest bang

measure it and save around biggest cost drivers
transportation

what does green supply look like? how will you know when you get there? levels of getting there

communicative, transparency
we don't compete on products, we compete on supply chains
we'll always be getting greener
product equilibrium - for every one you ship you get one back

Effective Collaboration
started with "how do i work with someone I don't usually work with".
conversation evolved to new spaces for collaboration:

• for business value - sharing ideas with a company or getting ideas from outside the company
  
• validation & auditing - eliminate redundant audits
• communications & marketing - consistent messages
• sustainability infrastructure - open source LCA database, that everyone can plug into

moving from nice to do to "important part of the sustainability toolkit"

GIBN folks planning a Denver event for 2011 that will focus on ways to improve auditing/benchmarking in the region
how to scale collaboration - make things replicable, build platforms lots of people can reuse and contribute to

GHG Reduction
importance of monitoring.
importance of carbon intensity and pushing utilities to provide renewable options
sustainability 101 to educate & incent employees - salary bonuses
finding the simple solutions
upstream & downstream - pressure on suppliers and consumers to use products in sustainable way

Greening Operations
spent a lot of time looking at manufacturing
focused on 3 issues:

• solid waste
• energy
• water

importance of finding that champion to spearhead a program and getting everyone onboard

Sustainable Product Development
fast-following. be nimble to course correct
set vision ambitious enough
build on others' learning
consequential LCA - how will things change down the road
consumer education is changing the marketing model, use social media, cable
better standards for LCA