SOLUTIONS SALON GUIDELINES
-resources:
Seattle Department of Economic Development Study on Comparing Green Teams
Puget Sound Green Health-care Network [still formalizing]
Green Drinks, Meetup, LEED Users Group
NBIS, GBI -->networking groups
EcoWiz.net [green education information]
Nike
Millennium Development Goals (8 total)
EPA/DOE Recycling Guidelines

-brainstorm solutions
-create change and value for businesses
-opportunities to meet people
-Venues for people to come and meet each other (Green Drinks for Grown Ups)-->meet to collaborate
-Co-locate with strategic partner organizations or eco-businesses
-create opportunities for serendipity
bringing people together and stimulating partnerships and conversations
-identify all stakeholders in the system
i.e. farmers, restaurants, consumers, government organizations, etc. all working together to create and promote change (specifically within the food industry)
-create competitions and incentives geared toward collaborative teams
-create "safe zones" where media/sales/judgments are absent
-utilize peer-pressure in order to drive competition and encourage eco performance
-create industry associations--green "X" networks (i.e. Green Health-care Networks)
-to share strategies, vendors, policy needs, BMP's
-someone must be a catalyst
-issue: retain competitive edge; solution: keep dialogue high level: trends, legal issues, metrics...NOT pricing, etc.
collaborating on neutral topics not proprietary
-government host for CSR events
-Create industry specific sustainability standards (like=>LEED for buildings)
have one measure all create--competitive edge in scope
compare oranges to oranges (more standardized)
-Create version of millennium development goals for 1st world
-peer pressure, within and between businesses
-sister city within the united states; sister business links too
-create incentives and systems that educate and enable change

-identify key challenges or questions
-How to get businesses to work together?
-How do we connect dots/gather/distribute collective data
-What is the cross-cutting information that every needs to know
-How do we establish sustainability as performance metric for individual business departments
-How do handle competitive edge for product/services?


fun fact:
-70% of Fortune 500 Companies have sustainable mandate


summary main points:
-meet to collaborate
-creating industry organizations
-creating industry specific standards (collaborate with industry organizations to create these standards)

DESIGN SESSION:
Shift in question going into the afternoon session:
How can we design collaborations that further big-picture and industry wide sustainability?

process:
-select 1-3 key solutions to focus design efforts
-depict a process to address solutions selected
-what resources exist or are needed?
-barriers to implementing solution and how to address?
-what are YOUR (individual--back to office, group--meet again?) actionable next steps?

vision for future (i.e. sending man to moon in 10 years...direction from president)
-China moving ahead, U.S. not feeling motivated to compete with them over solar energy
unified country vision

How could businesses drive sustainability?
Fortune 500 companies --> Sustainability Standard
Advertising? they aren’t necessarily promoting what they are doing... some kind of ad campaign to get ideas out there
EPA --> Clean Air Act

1. BICEP model for Education and Marketing Campaign for Sustainability
-like the food pyramid but for sustainability; (people across country recognizing symbol and campaign)
-‘return to the moon’
-business and environment
-bucket pool for many different small sustainable businesses to put money -towards the ad campaign
-BICEP:Business for Innovative Climate and Energy Policy
-businesses coming together for
-lots of money; advertising campaigns
-Environment Priorities Coalition (EPC): model for business; non-profit
-ad campaign (a person with sustainable items on them and click)
-when thinking of sustainability = whole infrastructure change (selling disposable items)
-industry based Reduce-Reuse-Recycle Standard
-only use products that are either reused, recycled, or can be reduced; close looped cycle (?)
-links to supply chain
-closed loop or feedback loop
-see regional food processing associations

Industry Based Sustainability Standards
includes: food, energy, etc.


Corporate Legal Reform

-BICEP-
Portal
[who is catalyst for this portal? public/private; business consortium]

Campaign, eduction, standardize sustainability practices

-corporate law needs to change in order to allow for sustainable practices


BECO-NOMICS Systems Diagram for a Unified Sustainability Vision

-BICEP- Portal (non-governmental)/ Homeland Sustainability Alliance
circular cycle (see picture)
-corporate legal reform
-government partner
-business
-BICEP statewide collaborative education and marketing campaign for sustainability
-promote business
-share resources
-educate consumers
-cultural and language shift
-education standards for sustainability
-Green House Gas Reporting
-New accounting process includes cost/value of ecosystem services
-businesses consortium or network

Issues/Barriers
1.portal: government versus private
business consortium
2.politics
3.natural resources created our prosperity
4. valuing eco-system services

Process-10 year window of change
1. create a system map of all existing and in-process policies, programs, organizations, etc.
1a. seek funding
2.seek top 5 business sustainability organizations and solicit corporate support of U.S. sustainable vision --goal--funding from billionaire philanthropists
Clinton Climate Initiative
Mayor’s Climate Initiative
University Sustainable Group
BICEP (?)
[need massive petition from these people]
3.President and corporate leaders (Fortune 500 countries) create unified vision
3.a contact BICEP to gather group of CEOs to send request to Obama/Congress etc.
3.b Get President on TV delivering the green business message (or better yet, business figure(s))
3.c use viral marketing and social media
3.d partner with large media company --pull them into BICEP

Resources
-BICEP---- http://www.ceres.org/page.aspx?pid=705
-EPA/DOE
-Bill Clinton Business Organizations
-Portland Greenprint
-see NREL JEDI and Market Analysis Reports for info/inspiration (energy focus)

Action Steps:
-smart and strategic
-use brand power to encourage consumer (voters) action
-use viral marketing

Grassroots support through companies and college students



Center for Sustainable Innovation (CSI?) [private sector]
---stop oil b/c it does ____ and instead you should do this ___b/c it will make you money and ____
---creating what is next


Assumptions:
-we assume that people understand that we can make money off of this; sustainability is good for business