Certifications / standards Session 2/ Fireside C
Demystifying standards with Certification
B-lab—Transparent public standards take into account other stakeholders
· Green dimension, Benefits, Governance
Adobe—sustainability/LEED and CI certified buildings
· Certification allows third party assessment
· Certification improved ROI—105% to 140%
Hewlett Packard—uses standards in PC product (Jesse (labor compliance standard?)
Environmental council: Stakeholder score external
Kester—Certified to do LEED reviews
Fireclay/Ceramic Tile Manufacturer—what certifications are relevant and affordable
Gren Road: technology that improves driving behavior—reduces
Blue Skye—sustainability consulting—often requires measuring against some standards
Blue Map—business case for sustainability

LEED limitations—focus on points
Looking to expand beyond LEED—for example limits of rooftop space for solar panels/ Start with small projects and expand
Any bad standards…redundant standards occur with multi-country business
EME—green seal…/ eco Tourism/
ISE—limited to measuring various scientific elements
Multi-stakeholder? Or company
ECO LABELS .org—acquired by consumer reports

Industry may dictate multiple standards depending upon audience

Flexible standards/going beyond standards to allow innovators to stay ahead in product space.

Opportunity in B-Corp to expand incentives to improve stakeholders outcomes; but does this really engage the larger consumer community
Ecolabelling.org shows eco label recognition and the general low understanding of them
Consumer education challenge—some success at individual product level and expand
Difficulty because of the variations; industry, country, culture
Values basis for decisions and behaviors …
Can you draw good conclusions around certification labeling?