DC-4-Immediate and Compelling Rewards for Adopters - South LawnThis is a featured page

(Partial notes)

- Need to educate people on impacts of buying local vs. imported
  • need to convey quality/freshness of local food, for example
- Price point is big issue for consumers
  • There are those who will “splurge” on organic, local, more pricey products and these people are driving a lot of that change
- Create incentives for businesses to be more disciplined in their healthy habits – literally and environmentally - National standardization for organic really pushed the organic market forward
  • There are many certifiers, but there is one standard
- Green Seal and Ecologo are not used in consumer market… - How do we replicate the success of organics in other consumer markets without the 20 year lag in sales? - AARP model of membership for expanding products – membership fee is pennies compared to discount savings
  • people join for the discounts
  • Live Green concept


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lmacintyre 		Latest page update: made by lmacintyre , Jun 19 2009, 12:36 PM EDT (about this update About This Update lmacintyre Edited by lmacintyre


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